Why do the ingredient names look different now?Updated a month ago

Great question! We've recently updated all our product ingredient lists to follow the INCI system (International Nomenclature of Cosmetic Ingredients). INCI is the global standard for how cosmetic ingredients are labelled — and it's required for beauty brands in Australia and many other countries.

Same formula. Same results. Just more official and transparent.

You might now see ingredients listed with scientific names like “Acrylates Copolymer” or “Tocopherol” (that’s just Vitamin E!). Don’t worry — we’re still using the high-quality ingredients you love, and we’ll always explain the real-world benefits of our hero ingredients in easy-to-understand terms.